Don't Just Give it Away: How to Make the Most of Your Charitable Giving
By Renata J. Rafferty, with foreword by Paul Newman     

Want to know how donors think? Want to know what they are being taught to look for when investing their donations?

This book is an AMAZING tool for your organization to use, to know what donors are seeking!

• Chapters on donor motivation provide great fundraising and marketing insights

• “Ten Warning Signs: Where to Look for the Bodies” - a fabulous checklist for ensuring your organization’s ducks are in a row.

We’ve used this book as a guide so often, the spine is completely shot. For insights into how donors think, there is no better book.