Community-Driven Institute
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Dear Friends:
Years ago, a consulting colleague shared a question she asked all her clients:

“If it winds up the thing that has to change is YOU,
are you willing to change?”

That question came back to us and made us laugh as we started writing this letter. Because the thing that changed - the thing that eventually became the Community-Driven Institute - was indeed us!

As many of you know, we had an epiphany of sorts in our 6th year as consultants (way back in the late 1990's). Even though we wanted our consulting work to be changing the world, and even though our clients loved our work, nothing was changing in our clients’ communities. Was that really the best we could do?

That simple question led to all that has become the Community-Driven Institute. It is also the question that is leading to the changes you are about to see in 2010 - changes that will help aim your work at your highest potential to change the world.

  • What would your community look like if your mission were 100% successful?
  • What is stopping your work from achieving that?
  • What would need to be different about your work to accomplish all that is possible?

The more we focused on answering questions like these, the more everything changed about the way we did our work. And the more our work with clients changed, the more we saw over-the-top results from everyday ordinary people - the stories that have kept us motivated to do more and more and more.

And that’s the most exciting part. It is not the biggest or strongest or most powerful groups that are creating the most change. The groups who are kicking butt in their communities are simply the ones who answered that critical question with a resounding “Yes!”

If what needed to change was them, they were not only willing but excited to do whatever it took to reach for what was possible.

It Doesn’t Take a Lot
That’s the first thing we found. Yes, it takes seeing things differently, being different in our work, thinking in a different way. But it doesn’t take a ton more work than groups are already doing. In fact, often it is easier.

Our own plans for the Institute are a case in point.

In 2007, we created our first Global Impact Plan for our Institute-to-be. First we aimed at the future we wanted for the world. Then we determined our first steps by reverse engineering the cause-and-effect conditions that would lead to that vision.

The future we wanted to create:

A healthy, humane, peaceful, resilient, vibrant world.

The conditions that would lead to that:

We listed dozens of cause-and-effect pre-requisites to creating that world. Here are some of the most salient:

  • There would need to be huge numbers of people dedicated to making that vision reality. (Fortunately, that condition already exists ready made - the millions of people already working and volunteering in the “nonprofit” / Community Benefit sector!)
  • Those people would need to believe that the world can indeed be a humane, vibrant, healthy, peaceful place to live.
  • To believe it, they would need to see that dramatic social change happens all the time - that it is not a fairy tale, but a practical reality. Dramatic social change would need to be highlighted everywhere it happens, so we see that it is not the rare occurrence we have been led to believe it is.
  • People doing work in vision-based ways would need to find support with others doing that work - a place where they can both take refuge from those who say it’s impossible, and can find help in creating the kind of change they are aiming for.
  • People who want to learn ways to have their work have more dramatic impact would need to have an easy way to get on that learning path. Once they are on that path, the work would need to be easy to replicate and maintain, or people simply would not do it.

Our Very First Goals
Looking back over the past two years, we have accomplished everything we set out to accomplish in our first plan. Wow!

Here were our goals and plans, and the conditions we hoped they would impact:

  • To provide evidence that it is indeed possible to create practical paths to dramatic global change:
  1. Publish The Pollyanna Principles, to share stories that celebrate what is possible.
  2. Engage dialogue across the sector, through blogging and social media and public speaking. Tell stories in as many places as we can, to show that visionary community change is not just possible - it is practical and doable!
  • To provide a learning path, as well as support for those on that path:
  1. Begin teaching new ways of thinking and being in our work, to begin building a movement for aiming this sector’s work at creating more visionary community improvement. Start with those who can spread the word the farthest and fastest - consultants who teach and consult to dozens of organizations every year.
  2. Provide an ongoing community of practice for those who are in those classes to support each other’s work.

We did all of it. We published the book, and added a full-length video presentation to go with it. We engaged dialogue online and through public speaking. And we embarked on a 16-city-tour covering 9,000 miles across the U.S. and Canada, sharing the message: Creating visionary community change is practical and doable!

Four classes of consultants (five if you count our brave beta-testers!) have completed the Institute’s 5-day immersion course. They are now all part of a thriving community of practice where they provide ongoing support and encouragement for each others’ work.

We Never Thought Results Would Happen This Fast
We have to confess the immediate results of this work have surprised us. They shouldn’t - in our own work over the past 10 years, when people have changed the way they see things, things have changed instantly and dramatically.

Yet when the students in our classes share what they’ve accomplished and how quickly that change has occurred, each time we are amazed all over again.

Gayle Valeriote at the Volunteer Centre in Guelph, Ontario, has changed everything about the way she is doing her work. Groups who had been asking her to help strengthen their organizations are now aiming at strengthening their whole community. They are learning that strength comes from engaging others, including those they formerly considered “competition.”


Nancy Iannone (Lake Havasu, Arizona) and Jane Garthson (Toronto, Ontario) were able to encourage a very large online community to change course instantly - a change for which others had been advocating for years to no avail. Once Nancy and Jane combined forces, the change happened within 24 hours - and happened joyfully, in the best way possible.

And by now, you have probably heard about the amazing success Rick Carter created with Nebraskans Against the Death Penalty.

When Nebraskans Against the Death Penalty approached Rick to help create their strategic plan, they had little hope of ever overturning the death penalty in their state. Yet within a year of creating that plan, they had not only come within one vote of doing so in the legislature - they had successfully overturned Nebraska’s capital punishment statute in the courts.*

So if you have been one of those people asking us, “What have you been up to?” and been stymied that we can’t answer in a sound byte, that’s why. It’s been that kind of year!

Which Brings This All Back to You
We know you, too, want your community to be a safe, healthy, resilient, humane, vibrant place to live. We know you want the same thing for our whole world.

That’s why we want you to be part of our plans for 2010.

Those plans include more classes and more engagement through social media and in public appearances. They include traveling wherever folks want us to speak (this year’s Community-Driven tour is across New Zealand and Australia!). The plans also include building the infrastructure that will create the Community-Driven Institute as its own being.

But there is a big difference between goals (what we hope to accomplish) and plans (what we will do).

Our goal is to continue changing the conditions we noted originally - engaging more and more people to change the way this sector does its work, so we create the healthy, humane, vibrant world we all want to see.

To accomplish all that, we know the Institute cannot work in a vacuum. The Community-Driven Institute must instead belong to you. That is the only way we can be sure we are all aiming at the highest potential for this sector’s work.

We have already begun asking for thoughts and advice wherever we happen to be. At the blog and via social media, in face-to-face meetings and on phone conversations around the world, we have been asking the most critical questions. How can we build the Community-Driven Institute to be as effective as possible?

Yes, we are walking the talk of “asking for advice” rather than assuming we know it all.

So whether it is via...

Facebook or LinkedIn or Twitter
Our blog or our website (which will soon become far more interactive)
Our classes
Offering your private support (sending us an email or calling us with your thoughts!)

...we want to know what you’re thinking. We want your help - your wisdom, your ideas, your experience. We want you to be part of this, because the only way we can create the kinds of sweeping change we all sense is possible is if we all build it together.

It’s Just Us
Now for another surprise.

We have indeed had wonderful input from great minds as we have worked through the details of the past two years’ efforts. But the actual work of making all this happen has been done by just three of us - Hildy, Dimitri and Nick. (For those who ask if we ever sleep, does that begin to answer the question?)

In addition, our consulting company has been covering both the Institute’s ongoing expenses and its start-up costs. (We confess that has been an interesting task, given what little time is left over after developing and teaching classes, writing articles for the blog and the website, and all the rest of the work that goes into running this new kind of teaching and learning organization.)

More than anything, it has been an honor to be able to provide this gift to all the organizations and consultants and funders and teachers who have benefitted from the work of the Community-Driven Institute so far, because we know the real beneficiaries are your communities.

As we head into 2010 and the official birth of the Institute as its own tax exempt being, our plans include locating key funds to hire staff, to help with the multiple projects we three are currently juggling on our own.

We have been blessed by offers of assistance in that area - individuals with years of fundraising expertise who have offered to help us raise funds as soon as the Institute’s tax exempt status is secured. (Please let us know if we can add you to that important list.)

This will become even more critical as our newsletter stops selling books and mugs and things in 2010.

We know all this means we are about to take a leap...

A Leap of Certainty
This is not a leap of faith, but a leap of certainty. Our certainty comes from the knowledge that unless something is physically impossible, it is possible.

It is possible for this sector to create a world that is healthy, humane, peaceful, resilient and vibrant in every way.

Rick and his work with Nebraskans against the Death Penalty proved that, as do all the other successes the Institute's colleagues have experienced so far. All that, and we’ve barely gotten started!

The Community-Driven Institute’s job will therefore be simple: To ensure the sector has everything it needs to create that world.

It has been an amazing year as we have prepared for this birth. We are grateful beyond anything we can express in words that you have been on this journey with us.

And we hope you will join us as we continue to help you kick butt in your own community.

With the very warmest regards and excitement for what is coming next,

Hildy & Dimitri
Dimitri Petropolis
Hildy Gottlieb

Community-Driven Institute

Help Kick-Start the
Community-Driven Institute!

* If you have not heard the whole story of Nebraskans Against the Death Penalty, listen to Rick Carter tell that story in this video.

COMMUNITY-DRIVEN INSTITUTE
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