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Picture
this:
You hire a new employee. You dont tell this
employee what her department does, because no one really seems to know
(although they get together regularly and question everything the rest of the
organization is doing).
For the next - oh lets say year or so - this employee
mills about, figuring out what her job is and how she can best
contribute.
You wish it were different. But in talking to other
companies, they all seem to have this same department. And no one seems to know
what to do with them!
Does this describe your board?
For many NonProfits, the answer is yes.
Is this a waste of manpower,
energy, time, money?
You bet.
There is a better way. Effective
boards do exist. And yours can become one.
How Did
We Get Here?
Then:
Lets go
back to when your NonProfit was new, figuring out how to feed the poor, provide
venues for dance performances, preserve riparian habitats. In those early days,
the board provided support in whatever way was needed. Board members were
sources of advice and potentially funds - perhaps even the volunteer labor
force until the group could afford staff.
Over the
years, the service side of the organization grew.
➡
What may have started as a group handing out food from someones garage
could now be a $20 million organization, feeding the hungry all over the
community.
➡
What may have began as a lobbying effort to preserve one small creek could now
be a multi-million dollar powerhouse, acquiring lands for preservation
throughout the whole region.
➡
What may have started as
a group of dancers looking for a stage could now be a dance collaborative,
sharing resources to ensure all local dance companies have performance venues.
Its not a lot different from
this:
A baker
starts a bake shop because he loves to bake. Demand for his product increases,
and so he rents more space, adds more staff, and tries to keep up with
demand.
The
baker never went to business school. So he still maintains the business side of
his bakery the way he always did - keeping the books by hand, running the same
ads, still with no plans for retirement or disability. And because he meets the
customers needs, his business is a success, regardless of his lack of
business skills.
NonProfits have grown in much the same
way. Organizations grew where their missions took them. The staff became more
professional about doing its work, but the board was removed from direct
service delivery and didnt evolve along with the staff. If this sounds
familiar, it is likely your board functions have not changed
dramatically over the years, even though your organization has.
Now:
Fast
forward to today. The board still gives advice and tries to help with the
workload. But as the organization has grown and the staff become more
professional, it feels like the board does little more than listen to reports
and rubber stamp staff recommendations. In many cases, board members feel there
is more they DONT know than they DO know about what it takes to run the
organization. They sense they should be doing more, or doing differently, but
they have no idea what to do or where to start.
Knowing
they are accountable, yet feeling uncertain about how to address their
concerns, board members do the only thing they know how to do - provide more
and more operational input regarding the day-to-day work of the
organization. They may question small ticket items in the financials and
seemingly minor staff issues, because those things are quickly understandable -
not like all that other stuff - restricted grants and lists of funding sources
and narrowly defined government-sponsored programs.
Board
members provide this input with the best of intentions. They take their
accountability seriously, and their business experience tells them how to do
things right. Being a do-er makes it difficult to sit
back and watch someone else run an organization for which they are ultimately
responsible. And so, because they care, they feel the need to get in there and
show how it should be done.
Staff
rebels against what they perceive as an intrusion into their jobs and distrust
of their own professionalism, distrusting the board in return. The staff starts
telling the board what they think the board wants to hear. And the CEO whispers
about quitting if things dont improve, noting that the only thing keeping
her there is the patrons, the animals, the clients, the dancers - the mission.
The
board senses all this, and therefore feels they must take more
control.
And this
cycle continues until crisis is imminent.
Stepping Back to See the Whole
Picture
By now,
you may feel relieved to understand how this situation came to be and to know
that you are not alone.
It is
important to see, however, that the cycle is not just socially uncomfortable,
and its not just harming morale. It is negatively impacting the very
things the board is trying to accomplish - accountability, levels of service,
the future of the organization.
The board spends
considerable time questioning staffs daily operational decisions, even
though the mission continues to be served and the budget continues to be met.
Result:
Staff becomes gun shy, eventually making few decisions without
first asking the board. Board meetings focus primarily on day-to-day management
issues. Ironically, the board begins to tire of the minutiae, asking Why
are you coming to us with all this little stuff?
The board spends
10 minutes discussing a $500 item while a $1.5 million state-sanctioned program
passes without comment. Result: Staff knows the board will
attentively discuss decisions regarding where to take a vehicle for repair, but
will rubber stamp their $1.5 million budget, leaving the staff completely in
charge of translating the mission into service to the community.
Both fiscal and mission accountability
plummet.
The board spends
the bulk of each meeting reviewing minutes, staff reports, program reports,
financial reports, etc. Result: Given the boards limited
time together, it spends all that time discussing issues over which it can have
no influence - things that have already happened. Staff is entirely in charge of
determining the future of the organization, as well as determining what degree
of impact the organization will have on the community.
Discussion of proactive opportunities
to make serious positive change in the community are often met with Where
do they think the money is going to come from? Result:
Having been treated like
children who will push the limits unless the board puts its foot
down, rather than professionals who understand what it really takes to do
a job the board will readily admit it does not understand how to do, the staff
starts sneaking expenses that will help the clients. In the end,
deterioration of the relationship between the staff and board is just one
symptom of a reactive organization that only grows when outside forces
either make such changes
possible (new funding) or necessary (regulatory or client demands,
etc.).
If the board spends
its time focused on daily operations and reviewing the past,
then who is ensuring the community
receives the benefit your organization has promised to
provide?
(And
if you answer, the CEO, then who guides the CEO? And what will you
do if the CEO leaves?)
So What IS the Board Supposed to Be
Doing?
First,
throw out all those articles on the Ten Things Boards Must Do. If
youre not doing those 10 things, and youve read the article 100
times, reading it again wont make your board do them.
The
first step in understanding What the board should DO is to
understand What the board IS, because What the board
does flows from What the board is.
The
answer to What is the Board? goes back to the organizational chart
- the picture of your organization that stems from your bylaws and articles of
incorporation. Look at that chart. First there is the board. Then, if need be,
there is an Executive Director or CEO. And then there is everyone else -
managers, line staff, volunteers.
Being at
that spot at the top means the buck stops with the board - it has nowhere else
to go!
And that
means that What the board is is accountable.
That
position at the top leads to 2 more questions:
Who is
the board accountable to?
And what
is the board accountable for?
Who is
the Board Accountable To? If your
organization were a for-profit corporation, the board would be accountable to
the shareholders - the people who would receive the benefit if the company did
well, and would be disappointed if the company did poorly. The same is true for
a nonprofit organization. But in a nonprofit, the beneficiaries of the
organizations results are not shareholders - they are the whole
community.
If the
housing coalition does well, the whole community is better off. If the art
museum does well, the whole community benefits. If the education enrichment
fund does well, the whole community benefits. The AIDS group. The symphony. The
environmental group.
And
conversely, if those groups do poorly, it is the community that suffers.
Community benefit is at the heart of why your donors
and volunteers provide their support. It is at the heart of why your employees
work at your organization and not at IBM. Its why board members give up
their limited time to work tirelessly for the organizations success. And
its obviously what your clients, participants or attendees expect from
you.
Act with
accountability to the community, and you will be accountable to all those other
stakeholders as well.
If We
Are Accountable TO the Community, What Are We Accountable
For? All the things a nonprofit board is accountable for can
be summed up in 3 things. Yes, just 3 things.
1) The board is accountable for
ensuring the organization is creating community benefit, improving the quality
of life for those who would be affected by your mission. This is
at the core of why your organization exists, and at the core of the pact you
have with the community that receives the benefit of your work.
Is
your community receiving the very most benefit your organization could be
providing? If not, the board is accountable.
2) The board is accountable for
ensuring the organization is doing its work in a way that coincides with the
values of the community. It is the boards job to ensure
that both the organization as a whole, as well as each of the individual people
who make up the organization, are conscious of the organizations core
values and philosophies, and that, at minimum, they are not doing anything
illegal or unethical.
Does
your organization operate from a consistent code of values that guides every
decision made? If not, the board is accountable.
3) The board is accountable for
ensuring the organization has the capacity to do its work - not
just financial capacity, but adequate personnel and adequate facilities and all
the other functional necessities for getting the job done.
Does
your organization have adequate capacity to provide its mission? If not, the
board is accountable.
How
Does Your Board Measure Up? As you
look at the work your board is currently doing, what percentage of your time is
spent discussing issues related to having adequate capacity to do the work?
What percentage of your time is spent discussing the reason the organization
exists - providing benefit to the community? And what percentage of your time
is spent discussing the core philosophies that will guide that work? If your
boards time is focused on capacity, then the board is failing to focus
attention on 2 of the 3 areas for which the board is accountable.
When
your board discusses capacity to provide the mission, are you
focusing on money, or are you considering what it would mean to have adequate
capacity in all areas - adequate personnel to do the job, adequate facilities
to provide service, adequate equipment to be effective, etc.? Are you focused
on why you cant take
action, or are you trying to determine how you
can take
action?
Remember: Accountability isnt
something about which you have a choice. If the board is at the top of that org
chart, you are accountable for all three aspects of the organization,
whether you are acting accountably or not.
For a board quiz to see how your board measures
up Click
Here |
So How
Do We DO Accountability? The
easiest way for boards to act accountably is to create proactive plans and
policies, and to monitor that those plans are being acted upon, and those
policies being adhered to.
Boards act with accountability when they make plans to
determine what the organization should accomplish for the community, and then
monitor to ensure those plans are being implemented.
Boards act with accountability when they discuss and
delve into the guiding principles by which their goals for the community should
be achieved, and monitor to ensure those values are being adhered to.
And boards act with accountability when they make
proactive plans and policies to ensure there is capacity to provide the
mission, and monitor to ensure those plans and policies are being implemented
and adhered to.
The board can then choose to implement any part of
those plans it wishes. Or it can choose to delegate every bit of implementation
to the CEO. The degree to which the board will DO the work is up to each
individual board. Whats NOT up to the board is who makes those plans, and
who monitors to ensure those plans are acted upon. That is what accountability
is all about. And that is the job of the board.
Conclusion
When
boards have a better understanding of what the board is and why it exists, it
is far easier to understand what the board should be doing. When what you
do stems from the fact that your board is accountable for ensuring the
community is getting the most benefit possible from your organization, it will
open up a whole new world of possibilities for your board, for your
organization, and for your community. |