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"Our board needs training!" says the voice at the
other end of the phone. A litany of board issues spills over the phone lines.
We discuss each one, the root causes as well as the symptoms. Clearly there is
much to be done.
Then I am told the
following:
"There's
one more thing. We only have 2 hours on a Saturday morning. The board president
is out of town that day, but he said to do the training without him, because
that is the only date we could all agree on. The board will have their business
meeting first, then you will be up."
Sound like a recipe for disaster? Sadly, I'd bet every
consultant reading this article is laughing out loud. (They may have just
gotten off the phone and heard those words verbatim!)
When boards seek education, they are balancing that
need with many other priorities - their time, their budget, their perception of
the effectiveness of Board Training.
To help your board along, here are 7 insights for
laying a smooth path to a great educational experience for your board.
Tip #1:
Determine Outcomes Up Front What do you want to be extraordinary when
the education program is done? What do you want the board AND the organization
to be able to accomplish that you cannot accomplish now?
It is not enough to know what you DO NOT want (We are
sick of not having a quorum; we are tired of not knowing our job; we are
frustrated that we can't seem to get anything done...).
Aim at positive outcomes: What positive difference do
you want this education effort to make? For whom? If you do not know what
success will look like when you are done, it will be impossible to target your
education efforts to achieve those goals.
Tip #2:
Decide Which Kind of Board You Want to Learn to Be Boards tend to see
their organizations in one of two ways. These perceptions will guide everything
about the outcomes your board reaches for in its education program.
Most boards see their organizations as "nonprofits", a
quasi-legal term referring to the organization's tax status. These boards tend
to think of governance as a complicated set of rules related to operational
oversight. They therefore seek an education program that will focus on the
board's legal, financial and other "risk management" roles.
Other boards believe they are governing Community
Benefit Organizations. Those boards want governance education to teach them how
to hold themselves accountable not only for their legal obligations, but more
importantly, for the benefit the organization has promised to provide to the
Community.
For your board's education program to be as effective
as possible, your board will want to decide ahead of time: Do you want to learn
only the bare legal minimum of the job? Or do you want to learn how to hold
yourselves accountable for the end results the organization has promised to
provide (including but certainly not limited to that bare legal minimum)?
Tip #3:
Learn the Real Reason You Were Recruited If you are a board member who
comes from the business world, you may believe you were recruited for your
business acumen, your business success, your business wisdom. Your board might
also think that is why they recruited you.
However, after spending some time on the board,
frustration begins to set in. "I was recruited for my business sense, and yet
no one seems to want to hear it. If that's why they recruited me, why do they
resent what I tell them?" The more you try, the more you wonder if your
business skills are valued at all - and further wonder if those skills even
apply in this setting!
It is important, then, as you seek education for your
board members, to understand the real reason board members are recruited. Just
as it is when employers recruit employees, your organization did not recruit
you for what you have done elsewhere. You were recruited for what you
have the capacity to do for the organization!
Your business success indicates you have the capacity
to succeed, to learn, to adapt. And whether they realize it or not, those are
all the innate qualities you were recruited to share with this very different
kind of organization.
Once you realize you were not recruited simply for the
skills you already have, you will be more open to learning how you can apply
your leadership skills to this very different animal. And who knows - you might
bring back a whole new set of skills to your business workplace!
Tip #4: The Doctor-Patient Team
Consider the following scenario:
You are a
bright person, competent in your field, president of your Rotary, a success in
every way. You are heading to the doctor because something just doesn't feel
right - a bunch of symptoms that won't go away no matter what combination of
remedies you try.
Would you approach this
situation by telling the doctor your own diagnosis and then demanding the
doctor only do what you instruct him to do? Or would you share your symptoms,
and then carefully weigh the doctor's own diagnosis and prescription,
discussing options and charting a course together?
We immediately see the first option as silly. But this
is precisely the situation consultants often face when they are asked to work
with boards.
Given what we noted in #3 above, it is not surprising
that many board members feel they know precisely what the organization needs. I
wish I had a dollar for every time a board member confided, "I dont really need
this. I've been on boards so long I could teach this stuff!"
After the work is done, of course, these are the same
individuals who tell us the session opened their eyes to issues they had never
considered. Every consultant who educates boards has similar stories.
The best doctor-patient relationships function as a
team, each adding his/her experience and wisdom to come up with the most
accurate diagnosis and prescription. The same holds true for the effort to
build your board's / organization's health.
Spend time with prospective trainers, to provide both
your symptoms and your desired outcomes - your desired state of health. Then
listen with an open mind to both their diagnosis and their thoughts about
reaching for your organizations health. As a team, you can then determine the
best way to address it all.
Tip #5:
Please Don't Tell Me You're Using an RFP... There are so many reasons
Requests for Proposals are counterproductive for most consulting work. Here are
just a few.(For further information about the dangers of RFPs,
CLICK HERE)
a) An RFP
assumes you know enough to ask specifically for what you need.
b) RFPs rarely
focus on the difference the work is expected to make, instead listing tasks to
be done, and deliverables, such as a plan, a workbook, a training.
c) RFPs assume
an us-and-them relationship between organization and consultant - not a team
effort.
d) If an
RFP is aimed at outcomes, a thoughtful response might be many
many pages long. Who will read all those responses?
e) Lastly, what
kind of consultant will take the time to provide an in-depth response to such
an RFP, knowing there is a limited chance they will get the job? Answer: Mostly
those consultants who have time to respond because they have no other work to
do. Is that the consultant who will
help your board reach its potential?
Tip #6:
It's Not in the Budget "It doesn't matter what it costs, because there
is no money in the budget to cover this work." This argument typically arises
before a consultant is even sought, precluding even the discussion of board
education.
In truth, this is a far larger issue than just money.
It is even a bigger issue than the board not valuing education. It is the
biggest issue of all - that your organization does not value its board.
Why is that the biggest issue of all? Because the
board is accountable for every single thing the organization accomplishes (does
well) or fails to accomplish (does poorly). An organization that sees no value
in keeping those individuals in top shape may (and I stress may)
survive and do marginally competent work.
But such an organization will never reach its
potential to provide the level of community benefit it has promised to provide.
It will never even reach its potential to ensure legal compliance. And that
organization is therefore far more likely to land on the front page of the
local paper, with board members looking perplexed, saying, "We had no idea..."
So is it worth even 1% of your organizations budget to
know the seat of your organization's accountability is educated about its work?
If your organization has a $1million budget, 1% is $10,000. If that number made
you gasp, then it is time to discuss with your board the value of keeping your
board educated.
Remember, if Board Education is not in your
budget, there is only one reason for that: You have not put it there.
So budget to keep your board in the know. And then raise the money to
make sure that education happens, not just this year, but every year.
Tip #7:
Turn Your Board's Culture into A Culture of Ongoing Learning That
brings us to the crux of Board Education; it should be ongoing.
Imagine this:
Your board
is a learning machine. At every turn, board members face issues with a spirit
of curiosity. They expect to learn at every meeting. They do not expect to know
the answer to every issue raised, but to learn the answer alongside everyone
else at the board table, who is also learning.
This can happen when your board determines its mode of
operating will always be a learning mode. That board members will be open to
discovering, exploring, experimenting. That they will shy away from recruiting
new board members who "know it all" and will aim towards recruiting people with
an oversized spirit of intellectual curiosity - people who want to know, want
to find out, want to figure out how things can work better.
The more your board can create the environment of an
ongoing Learning Community, the more you will be able to accomplish, for the
organization and for the community at large. The more your board will always
feel engaged, focused, energized.
And the more all the rest of your board's education
program (including all these tips) will fall right into place.
* In
addition to her other credentials, Hildy Gottlieb is on the Duquesne University
faculty in the Masters Degree program in Community Leadership.
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