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The 3 Most Effective NonProfit Marketing
Tools
Marketing is nothing more than communicating
effectively with folks who can help your organization accomplish its goals.
This month’s feature provides 3 down-and-dirty tools that work -
guaranteed. They also don’t cost a lot, and don’t take lots of
“marketing” skills. Intrigued?
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Sign Up Your Board
Every month we get
scores of new subscribers for our free enewsletter. Recently, though, we are
seeing a different trend - individual organizations are signing up their entire
board for our newsletter! Here’s just one note we
received:
“I
am instructing our Executive Director to sign up our whole new board this year.
I am sure we will all benefit from the education.” LF, New York
City
Because we know board members
frequently don’t receive information that can help them do their job
better, we are excited at this new development!
To all who have recently signed up, we hope you learn a lot from
us each month. And if you are thinking about signing up your board, let us know
- we can make it easy for you!
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Your NonProfit Is Not a
Business - So Why Do Your Marketing Like One?
Jump start
your NonProfit Marketing Mindset with our reworked and improved guide to seeing
“Marketing” through NonProfit eyes.
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Speaking and Writing and Marketing
There are 3
websites and free e-newsletters we’ve been enjoying for a while now - 2
that focus on speaking, and another that focuses on writing. And they all
provide great info on marketing as well. All three of these sites are highly
recommended.
The Magic
Matrix
The
response to our Magic Matrix for Fund Development has been amazing! One comment
really summed it up for us:
“I
wish I had had this a month ago. It could have saved us a few thousand dollars
and a long argument with our board.”
We are glad it’s useful - and we are hard at work
to develop more practical tools to help NonProfit leaders do their job. Watch
for them in coming months!
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Fear of Public Speaking
In our
featured article this month, we talk about public speaking as one of the most
effective tools for marketing your organization. But some studies have shown
that fear of public speaking ranks up there alongside the fear of death! This
month’s tip shows one way to conquer that fear.
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“Selling the Invisible: A Field Guide to Modern
Marketing,” by Harry Beckwith
Face it - one
of the problems with “marketing” our NonProfit organizations is that
we are selling the invisible - the intangible. Whether we are
“selling” a substance abusing teen the possibility of a future
without drugs, or “selling” a complacent public on helping our
organization, it’s hard to wrap a tidy marketing bow around what
NonProfits do.
That’s why we love Harry Beckwith’s book. No,
it’s not directly aimed at NonProfits, but much of his wisdom can be
easily translated to the services we all provide. Every time we pick up this
book, we get lost in it, reading 3 or 4 pages and then frantically scribbling
notes that apply to our own organization and to groups we are working with.
It’s really a little gem!
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Sneak
Preview:
We are
feverishly working on next month’s feature - a holiday surprise. We know
you will enjoy it, so stay tuned!
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| Copyright © 1997-2002 ReSolve, Inc. |
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