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As we pursue raising real friends with
whom we can link arms to build better communities, I frequently think warmly of
something that happened to me years ago, as we were building the charity we
founded.
There is a young man in our community
who is well-respected - actually adored. Steven is attractive and sweet, and in
our almost 1 million population metro area, he's quite the celebrity. There is
no other way to say it than this: everyone in town not only knows who Steven
is, but feels personally warmly towards this young man they may never have met,
but somehow adore.
Steven was at an event for the charity
we founded. The event was arranged by one of our sponsors, and so we had
nothing to do with the arrangements, short of showing up and picking up the
check. We had no idea Steven would be there, and we were thrilled. As I shook
his hand in introduction, I felt like a school girl. I was actually shaking
hands with Steven!
A few weeks after the event, I called
Steven to tell him how grateful we were that he was at the event. I asked if I
could just take a couple of minutes of his time to tell him what it is we do,
so that he could understand what the heck he was there to support! I know he is
busy - busier than anyone at such a young age should be. We arranged to meet on
a weekend, because that would be easiest for him.
Steven called me early Saturday
morning to say that he was getting his oil changed, and that the day had
already gotten away from him. Could I meet him at the auto dealer, and we could
chat for a few minutes? Needless to say, I was there in a flash.
Once I arrived, Steven and I made some
small talk about his career, and as happens after small talk is exhausted, the
pause came where I could tell my story. But I didn't. Instead, I asked more
about his life. He's so young (in his early 20's) - how is it he's accomplished
so much? His family is far away - how does he handle that? How does he deal
with his fame and success?
This was important to me, because I
didn't just want to tell him my story, but involve him in it. He had already
given us something wonderful just by being present at our event. I wanted this
bright young man to not only understand what the organization was all about,
but I wanted him to be thinking about the work we do beyond just "one more
event to attend." I wanted his wisdom, his thoughts about the world. I wanted
him to want to be part of our family.
After listening to Steven talk about
his own life, I understood a little better what he might appreciate about our
own story. And as I finally did tell him that story, at every logical point, I
asked him what he thought, what his experience had been with the issues I was
sharing with him. He shared the views he had always had of the world, and
finally confessed that he had never before considered the many sides of the
issues we were discussing. "I had always thought, All these folks need is
an education.' I never realized how much stood in the way of getting that
education!"
His car was finished, and the cashier
was tapping on the desk. But to my delight, Steven ignored her. Instead, he
asked about me. In addition to starting this charity, what is our consulting
practice like? He asked about my daughter, and about being a parent. And
through it all, it wasn't just me relating my own personal story to the work my
charity does - he, too, was talking about it. "What you were able to do as a
single mom - the moms you help can't do that yet, can they?" It was the kind of
conversation we all dream of having.
And now here's the punch line. No,
it's not that I made a friend for the organization that day, which I did. And
it's not that I made a personal friend that day, which I also did.
As we finally got up, after a whole
hour, and started to leave, Steven took my hand and thanked me. "No one's ever
done this before," he said.
"What do you mean?" I asked. "You do
all kinds of charity work all the time."
Yes, he said. They
call, and maybe they take a minute or two to tell me about the organization,
and then they ask me if Ill be at such-and-such place to give a talk. But
no one has ever taken the time to really tell me about the issues behind what
they do. Nobodys ever told me the stories you told me. You are the first
person whos ever taken the time to explain things to me.
Being the motherly type, it was
everything I could do but to hug him. We shook hands, and I gave him my card.
And as I was walking out the door, Steven called after me. "If you're going to
do one of those events again, call me way in advance," he said. "I want to be
able to clear my calendar." And his smile was so warm, I wore it all the way
home.
Since that day, Steven has
participated in many events for the charity we founded, and he has given in
many other ways as well, including giving dollars. But the nicest thing of all
is when the phone rings after our newsletter goes out. It's Steven on the other
end - our local celebrity whose life is still far too busy. He is taking time
out of his day to say, "I got your newsletter, and I just want to tell you that
what you are doing is truly incredible."
And how could friendship be any better
than that?
For more about
FriendRaising, see the following:
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ARTICLE: |
FriendRaising: Engaging Your Board by
Engaging Friends Click
Here |
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BOOK: |
FriendRaising: Community Engagement
Strategies for Boards Who Hate Fundraising But Love Making Friends
Click
Here |
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