following is excerpted from the workbook, Board Recruitment and Orientation: A
Step-by-Step, Common Sense Guide, by Hildy Gottlieb.
prospective board members know little about the organization they are being
invited to govern. The intent of the introductory brochure, therefore, is to
give them a good sense of what they are getting themselves into.
brochure will answer three questions.
What is this organization all about?
more than just providing your mission statement. Think back to when you were a
new board member - what would you have liked to have known? Those are the kinds
of issues you will want to describe in this portion of the
could be a list of programs and what they do, as well as the impact those
programs have in the community. It could be a list of major funding sources. It
could be the organization's goals for the next 5 years. Whatever is important
for that person to know, to be able to make an informed decision about whether
or not he/she wants to help guide that work, that is what should be
What would my job as board member be?
your prospects know what will be expected of them. Perhaps include portions of
your board member job description. Let them know how much time commitment will
be required if they choose to be on this board. Let them know what role the
board takes in the organization - what the board does for the
How does the recruitment process work?
prospects an overview of what to expect from your recruitment process AND how
you will decide whether or not they will be chosen to sit on the
many benefits to creating a Board Recruitment brochure. The first and most
obvious is that it requires that you consider all those questions, so you have
the answers to put into the brochure in the first place! Having the answers
when your prospects ask those questions will be a huge step towards being more
proactive in your recruitment efforts. (And if a prospect is not asking these
questions, do you really want him on your board?)
In addition to that obvious benefit,
there is a side benefit to having a Board Recruitment brochure: your prospects
will be impressed. That brochure will let them know that you take the role of
Board Member seriously, and that you will expect them to do the same. Sometimes
it is not just what you say in the brochure that counts - sometimes the
critical point is simply that you have put such forethought into your Board
Recruitment process that you have a brochure at all.
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Recruitment and Orientation: A Step-by-Step, Common Sense Guide, Click Here