Here are
some things non-speakers can do to help your organization's speaking program be
wildly successful:
Take
20 minutes at your next board meeting to discuss possible speaking venues.
Consider large groups,
and consider groups with only 5 people. Consider public groups, such as a
Chamber of Commerce function. Consider private groups, such as employee
volunteer groups or a church auxiliary.
List every possible place your
organization might speak, and consider who on the board knows someone to
approach at each of those groups. You will be surprised at how much your
organization and your board already has to build upon as you consider who you
all know! (Use some of the tips in FriendRaising and in Building Support
through Public Speaking for details on approaching these folks, as well as the
Life List Generator, for determining who your board members know
CLICK )
As part of your
board's letter of commitment, add the requirement that each board member will
connect the organization with one speaking opportunity per year, regardless of
the size of the group. The opportunity could be in someone's living room, or in
a hall seating 500 people - simply require that everyone bring in one
opportunity, regardless of the size.
Not every board member has to be the
one to do the speaking, but every board member should be expected to act as the
connector between the organization and the opportunity to speak.
We
often hear of the power of asking clients and program participants to speak.
But there is a group of potential speakers organizations rarely think to ask -
a group whose words could carry as much weight as those program participants:
their supporters!
Ask your current supporters (donors,
volunteers) if any of them enjoy public speaking, and build on their enthusiasm
to build a Speaker's Bureau. There is nothing as effective as a speaker who can
say, "I do not work for the organization. I am a donor, and I give because of
the amazing things this group does..."
Take
baby steps towards conquering your fear of public speaking. There is no better
way to begin than by doing so for a cause you believe in and care about,
because you have nothing personally on the line. It's not for your business,
your livelihood. It's not about you at all. It's about something you care
passionately about. And one of the keys to conquering the fear is that passion.
The following article may help you
start.CLICK
Toastmasters can help as well (check
your local phone book for a Toastmasters group near you).
Public
speaking is one of the most effective community engagement tools there is. When
we rely solely on the person who enjoys speaking to assemble the whole program,
we diminish what that speaking program can accomplish for your organization. So
do it now! At your next meeting, commit to making Public Speaking an integral
part of how your organization connects with the community you
serve.
Excerpted from
FriendRaising:
Community Engagement Strategies for Boards Who Hate Fundraising but Love Making
Friends -
To Learn More: Click Here
Information about Letters of
Commitment for board members can be found in Board Recruitment and
Orientation: A Step-by-Step, Common Sense Guide -
To Learn More: Click Here |