look at the organizational chart and you know: The board is the Executive
Director's boss. And as the boss, it is the job of the board to evaluate the
performance of the Executive Director.
evaluate the performance of the Executive Director, we are really evaluating
the performance of the entire organization. Considered through that lens, what
will you base your Executive Director's evaluation on? Will you only look to
see what the ED did? Or will you look deeper, to see what both the ED and the
organization is going to improve your community's quality of life, your board
will want to know the organization is making measurable progress on that, every
year. That is a big part of what the board is accountable for monitoring! One
easy way to measure that success is to focus your Executive Director's work NOT
on what he/she will DO, but on what he/she will ACCOMPLISH, and to then measure
and monitor that.
following steps may help you as you transform from an organization that
does things, to an organization that accomplishes
1) Plan Ahead:
During your annual planning
session (You do have an annual planning session, don't you?), determine what
you want the organization to have accomplished by the end of the following
year. Ask yourselves:
- What do you want to be different / better next year than
it is this year?
- How do you want your community and your clients to be
better off than they are today?
some of your plans may be about improving your organization, it is far more
important that your plans be about improving your community and the lives of
those who participate in your programs. How do you want their lives to be
better a year from now?
2) Plan Now to Measure Later:
Once you have
determined what you want to accomplish and for whom, determine how will you
measure to know if that has happened.
- What indicators will you look for?
- If you are successful, how will you know?
- If you are not successful, how will you know?
3) Make Assignments:
Determine which portion
of the plan the Executive Director will be responsible for accomplishing. "By
next year, we want you to have accomplished X." Be clear in your assignments,
so there is no confusion about who has what
4) Provide the Tools:
Make sure the Executive
Director has the tools he/she needs to get the job done. You would not set
impossible goals and expect them to be met - the same holds true for setting
goals without providing the tools and support for meeting those goals. If the
only thing standing in the way of your organization accomplishing its goals is
a tool (or a system, or a person, or what-have-you), figure out how you can
make sure you have that tool. Don't let obstacles become insurmountable - get
around those obstacles and accomplish your goals!
5) Set Parameters:
Once you have established
expectations for what the ED will accomplish, set expectations for the
values that will guide that work.
6) Write the Evaluation Form Now.
While it is
fresh in your minds, create a checklist of the items you will be looking to
measure when you evaluate your Executive Director. Provide that checklist to
your ED, letting him/her know a year ahead of time, "Here is what we expect you
to accomplish, and here is what we will be evaluating." This is the most
supportive way you can encourage your employee - your ED - to do the best job
a mile of difference between "doing" and "accomplishing." By evaluating your
Executive Director's performance based NOT on what he/she DID, but on what
he/she ACCOMPLISHED, your organization will be taking great strides to creating
incredible improvement in your community's quality of
side benefits? First, your Executive Director will know what is expected.
Second, though, your board will not be like the many boards who call our
office, a week before their ED's evaluation, asking, "What should we ask in
that evaluation?" You will already know what you want to measure, and chances
are, you will have been measuring progress along the way.
The 3 Statements that will guide
this step-by-step process - your Vision Statement, Mission Statement, and
Values Statement Click
For help with aiming at amazing
outcomes and results Click